The total collapse of Jewish and Israeli PR by SHMULEY BOTEACH
From the beginning of my rabbinic career, I focused mightily on public relations and disseminating the Jewish message to the world. I was accused of being publicity-hungry and of shallowness. But I knew that the one area where we Jews have so significantly failed was in public relations. And this has been true throughout the centuries.

I don’t know Rabbi, did it ever occur to you that maybe the reason so many have accused you of being publicity-hungry and shallow is because you’ve spent the last 40 years or so co-opting the worst excesses of the self-help genre to do your bit to strip Judaism down to its cheapest parts so you could make it a pop culture sensation?

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