Yahoo has decided it’s not worth it to battle Google for the number one market share.
According to Yahoo’s Chief Financial Officer, they’re happy with what they have.
Google has at least double the market share of both Yahoo and Microsoft, so they present a real challenge to other companies who might like to depose them from their top spot.
“It kind of makes you wonder about how serious they are about search,” said Danny Sullivan, editor of London-based, which tracks the
search industry. “It really ought to be their goal” to be No. 1, he said. “Whether it’s realistic or not.”
Yahoo, however, states that its goals have always been to hold its share and to be a leader in the market, if not the leader.
I guess second-best really is good enough for some.
Other Blogs Discussing This Story: Michael Ernest
Chaos Senario
Yahoo!, Google, Microsoft, search engine

6 thoughts on “Yahoo Gives Up Quest For Search Dominance

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